Tips for Selling Your Website

Tips for Selling Your Website


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Top Tips for Selling Your Website

When it comes to selling a website, here are our top tips to help you achieve a smooth sale:

·         Be Prepared

Ensure that you have prepared all of the information that a potential buyer would want to see before even thinking about trying to open discussions around a sale. Be prepared to allow Analytics access, or at least to send reports, as well as evidence of earnings. 

·         Use Your Network

You don't always need to put your site up for sale on the open market. It is not uncommon for competitors to show an interest or those in complementary sectors. Reach out to key contacts in your network, discuss the sale privately, and engage with those you believe may be interested in.

·         Be Responsive

Often, a buyer will want to move quickly, and the more responsive you are, the more likely you are to make that sale. Be sure to respond to queries and questions in a timely manner and make yourself available during the process. 

·         Know Your Target Sale Price

Always know what price you would be prepared to accept, at the lower end of the scale. This gives you an endpoint in that you know you are not prepared to accept less than that price, regardless of the circumstances — but it also gives you room for negotiation, too. 

Top Tips for Buying a Website

If you are the one buying, here are our top tips to help you make a sound investment:

·         Dig Deep Into the Site's History

The more you know about a site's history, the less risky your purchase. Be sure to engage a specialist to analyze the domain's historical performance from an organic and SEO perspective, checking for historical penalties or algorithmic adjustments. You need to go into the purchase with the mindset that you cannot know too much about its history. 

·         Chat With the Team

If members of the team who work with the website daily will come as part of the sale, make sure you meet with them before completing a purchase. The chemistry within a team is key to success, and you must know you can work together to continue to drive growth. 

·         Analyze Link Building Tactics

You wouldn't want to purchase a website that has been using black hat link building tactics and discover, say in three months' time, that the site is negatively impacted by an algorithm update. Hire a specialist to run a full link audit if this isn't something you are comfortable conducting yourself. Raise any concerns with the site owner; you may find that some of the identified links are historical and have been placed in a disavow file, as an example. 

Take the Time to Do it Right Now

Buying, or selling, a website is an exciting time. You are either about to come into a tidy sum from the sale or add a new digital asset to your portfolio. 

Understanding how to place a value on a website is important, so you can initiate those discussions and begin the sales process. By digging deep into financial and marketing performance, you can get somewhat close to identifying a fair price. 

How do I purchase an online store?

Internet shopping: how to buy online

1.     Step 1: Search for a product using Google shopping.

2.     Step 2: Find an item you like using Google shopping.

3.     Step 3: Search via Google.

4.     Step 4: Searching for and buying a product from a website.

5.     Step 5: Adding a product to your basket. ...

6.     Step 6: Continue shopping or buy your product. ...

7.     Step 7: Checkout and pay.

What is the best website for selling?

10 Best Sites to Sell Your Products Online

·         Create Your Own Store. Shopify.

·         “Sell Anything” Marketplaces. AmazoneBay.

·         Homemade Goods, Art, and Vintage Marketplaces. Etsy. Chairish.

·         Sell Locally. Facebook Marketplace. Craigslist. Nextdoor.

·         Something for Everybody.

·         Want to Learn More?


Website worth Calculation:

Depending on the type of website, a good general rule of thumb is 24-36x the monthly revenue. So if your website makes $1,000 per month, a good range for its value would be $24,000 to $36,000. Now you might be wondering why such a big range in valuation. The reason depends largely on the type of website

As a quick calculation, the value of a website is often regarded as being between 24 and 36 times your monthly revenue, known as an earnings multiplier. That means that if your website brings in $10,000 each month, you could expect to sell it for somewhere between $240,000 and $360,000.

"Looking to sell your website or want to buy an online business with real profit? Online Business Sales has real, verified businesses. Join 100K+ others and buy or sell websites today"? Online Business Sales has completed 500+ acquisitions over the past decade with a 94.1% success rate. Get a free valuation today!

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