Website Buy and Sell

Website Buy and Sell


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What is Website?

A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Example:, and Websites collectively constitute the World Wide Web.

What is Online Business?

Online Business or e-business is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups, and individuals and can be seen as one of the essential activities of any business.

Why I would like to buy a Business?

Buying an established online business means immediate cash flow. The business will have a financial history, which gives you an idea of what to expect and can make it easier to secure loans and attract investors. You will acquire existing customers, contacts, goodwill, suppliers, staff, plant, equipment and stock.

How to Calculate Website Value?

Depending on the type of website, a good general rule is 24-36x the monthly revenue. So if your website makes $1,000 per month, a good range for its value would be $24,000 to $36,000.

How to create a Buy & Sell Website?

1.      Choose a domain name.

2.      Research and select a web host for your website.

3.      Design your website or hire a freelance web designer to do the work for you.

4.      Include a "shopping cart" on your website.

5.      Determine what method of payment you will be accepting for buyers and sellers.

Can I buy a website forever?

You cannot buy a domain name permanently. Domain name registration is done on a yearly basis. However, you can pre-pay for up to 10 years which guarantees that you will have a domain name for 10 years

How to Sell Your Website?

1.      Diversify Your Traffic Sources.

2.      Create Processes and Use Third-party Services.

3.      Get Your Financials and Traffic Reports in Order.

4.      Choose the Right Marketplace or Broker.

5.      Know Your Potential Buyer and Customize Your Sales Page.

6.      Prepare Your Team or Virtual Assistants for the Sale.

How much a Website can earn?

Website Earning / Estimated income

Big sites can earn well over $5,000 per month. The average profitable websites can earn about $2000 in a month.

How much my website running monthly / yearly cost?

It costs around $200 to build a website, with an ongoing cost of around $50 per month to maintain it. This estimate is higher if you hire a designer or developer – expect an upfront charge of around $6,000, with an ongoing cost of $1,000 per year.

How much website design Cost?

Designing a website yourself is the cheapest option. The cost can range anywhere from a $100 to $3,000 or more. A simple custom website design from an agency can range from $15,000 to $30,000.

What are the advantages of buying a business?

Buying an online business is specially considered less risky than starting your own business, generally if you can buy a well-managed, profitable online business for the right price. Consider these advantages are:

  • Business Strategy: The difficult start-up work has already been done. The business should have plans and procedures in place.
  • Fund: Buying an established online business means immediate cash flow.
  • Major Facility: The business will have a financial history, which gives you an idea of what to expect and can make it easier to secure loans and attract investors.
  • Business Acquire: Existing customers, contacts, goodwill, suppliers, staff, plant, equipment and stock.
  • Product and Service: A market for your product or service is already established.
  • Experience: Existing employees and managers will have experience they can share.

What are the disadvantages of buying a business?

You can keep in mind that not every online business on the market is a good prospect. Many online business owners will be selling unprofitable or under-performing businesses. Consider these disadvantages are:

  • Business Improvement: The business might need major improvements to old plant and equipment.
  • Business Finance: You often need to invest a large amount up front, and will also have to budget for professional fees for solicitors and accountants.
  • Business Location: The business may be poorly located or badly managed, with low staff morale.
  • External factors: Increasing competition or a declining industry, can affect future growth of the business
  • Under-performing businesses: The result of below performing business can require a lot of investment to make them profitable.
  • Personality: The seller's personality and their established relationships may be a major factor for the success of the business.

How to preparing to buy a business?

Once you have decided you're ready to buy a business and have checked advertisements of businesses for sale, you will have a shortlist of potential businesses to suit your budget, interests and goals. The next step is to prepare thoroughly by seeking professional advice, getting your finances in order and starting to research the businesses in more detail.

Starting your research before Buy a Business

Early research of potential businesses could include:

  • Scouting the location.
  • researching your competition (what do they offer that is different)
  • checking the business's website and marketing materials
  • trying the business's products or services
  • checking demographics
  • finding out why the business is for sale
  • talking to the business's suppliers
  • talking to the business's customers
  •  researching customer reviews about the business online
  • performing a credit and historical search on the business's legal structure and/or its owners/directors
  • Researching Industry and market trends.

When checking your finances, consider:

  • the purchase price of the business
  • transfer (stump) duty, usually payable by the purchaser
  • the working capital requirements for your business (your cash flow projections will show that figure)
  • professional fees and charges related to the purchase
  • any loan repayments and servicing costs, if applicable.

Making an offer or Directly Buy

After you've conducted due diligence and valued the business, it's time to begin negotiations—usually with professional support and business advice. Negotiating the purchase of a business involves making an offer, which is usually followed by the seller's counter offer and bargaining to reach an agreement.

Buyers and sellers often enter into negotiations from what's sometimes called a 'positional bargaining' standpoint. Since both parties want to achieve the best outcome for themselves, the seller's interests will be different from your interests.

Transfer / Business legal structure

If you're satisfied with the due diligence report, have the necessary finance available and are ready to sign the contract, you must consider how to structure the purchase. The most common structures include:

  • Sole trader
  • Partnership
  • Company
  • Trust

The structure you choose must be defined by key considerations, including:

  • financial risk of the business
  • personal financial exposure
  • requirements from outside partners or investors
  • expansion plans
  • federal and state tax efficiency.

It is very important that you decide on the correct legal structure for your business before you sign the contract. Asset transfers attract taxes, such as stamp duties and capital gains.

Make sure you don’t need to re-structure your business soon after you have signed the contract, as this will attract unwanted taxes and additional professional fees.


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